Super Bowl Streaming Numbers are a Win for Paramount+
While the service isn’t transitioned as of yet, Paramount+ must feel good about their live sports draw. This weekend’s Super Bowl streaming numbers showed record highs for people streaming the game. A longtime draw for audiences to keep a cable subscription is live sports. CBS isn’t just home to NFL games, but a slew of other sports that will help draw viewers to Paramount+. The big game this past weekend also helped introduce people to what the service will offer. Overall, the service might not be an HBO Max or Netflix competitor, but that’s not the goal.
Paramount+ Nearing Launch on the Wave of Strong Super Bowl Streaming Numbers
Image Credit: Erick W. Rasco/Sports Illustrated
If you watched the Super Bowl this past weekend, then you might have downloaded CBS All-Access for the first time to do so. CBS reports via USA Today that 5.7 million viewers watched the game via the streaming platform. That’s the largest NFL audience via streaming in the league’s history. While that’s just a fraction of the 96.4 million who watched the game overall, it’s a great showing for CBS. On March 4, CBS All Access will become Paramount+. This move is a wise one considering the growing library of content on the platform.
Parmount+ will be home to major events in the NFL and PGA, as well as other events like college football, college basketball, among others. Sports are a huge draw for millions of viewers in the United States. It’s clear that the service isn’t going to be a Netflix killer. Even with content from BET, Nickelodeon, and other ViacomCBS channels, this is a niche subscription. The original programming on the app, including Star Trek shows and CBS spin-offs continues to be the big draw. The x-factor here could be the NFL, which still exists as the most popular sport in the United States.
Are sports a factor in your streaming subscription choices? If so, then let us know in the comments.
Featured Image Credit: ViacomCBS
Taylor loves to play video games in his spare time. He has two degrees in Political Communication and wrote his thesis on Marxism and the exploitation of college athletes. In his spare time, he loves spending time with his wife and two Toy Australian Shepherds. He’s always got headphones in, and he’s a diehard Cubs fan.