Disney+ First-Week Subscription Numbers Top 10 Million, Blowing Past Expectations

author img
BY November 17, 2019

The first two days of the Disney+ streaming service were marred by technical difficulties. A number of users tried to access the content only to be met with a “service unavailable” message. When Disney commented on these issues, they revealed the sort of problem every company wants. Consumer demand overtaxed the new service, much in the way that brand-new games’ online multiplayer functions glitch in the first days. The Disney+ subscription numbers soared past expectations, with 10 million subscribers logging into the app by the second day. Originally, analysts expected that the service would end up with about eight million subscribers by the end of 2020. Disney+ blew past those subscription numbers, by two million. It’s fair to say, at least from the initial subscription numbers, that Disney+ is a success.

What’s Behind the High Subscription Numbers for Disney+?

Disney+ subscription numbers Mandalorian Image via Lucasfilm

There are two reasons why Disney+ subscription numbers skyrocketed so high, so fast. The first is that Disney+ is the only place to stream two hotly anticipated titles. The first is The Mandalorian, the live-action Star Wars series from Jon Favreau and Lucasfilm legend Dave Filoni. The second is that it is the only place people can stream Avengers: Endgame (other than those who purchased a digital copy, of course). Adding to that, every Star Wars film (save for Solo and The Last Jedi) are available on the service. Also, almost all of the Marvel Cinematic Universe films are there, too. (Though the Spider-Man solo films will likely never appear on the service, unless Disney and Sony work out an even more cooperative deal.)

Still, the high Disney+ subscription numbers also come from a crucial promotional partnership. Verizon wireless offers its Unlimited subscribers a free year of the service. (After that year, it’s a discounted rate of $6.99 per month.) At least a third of their more than 150 million wireless subscribers are likely on such plans, meaning that the subscription numbers for Disney+ could continue to climb even higher as Verizon customers sign up.

Can Disney+ Maintain Their Subscription Numbers?

Disney+ subscription numbers Lion King Image via Disney

Disney+ offers significantly less content than other streaming services like Netflix or Amazon Prime. While those offer thousands of titles, Disney+ has 600 titles more or less. However, their power is that the things they offer are already beloved. The Mandalorian has rave reviews (even from the typically angry contingent of Star Wars fans). Other new content coming in 2020 from Star Wars and the Marvel Cinematic Universe will also likely please them. Yet, their old titles are full of nostalgia for people of all ages. 1980s classics like Who Framed Roger Rabbit? or Return to Oz. 1960s classics like The Love Bug or Mary Poppins. These films are joyfully revisited by fans who remember them from childhood. From Mickey Mouse cartoons to Disney’s animated classic films, there is plenty there for folks to rewatch.

The real test for Disney+ will be how their subscription numbers hold up when Warner Bros./HBO,  CBS/Paramount, or NBC/Universal enter the marketplace, too. If those Verizon sign-ups don’t convert into paying subscribers, that will also be trouble. Still, Disney is all-in on their streaming service, and given the response thus far, so are its fans.

What do you think? Share your reactions, reviews, or hesitations about Disney+ in the comments below.

MoviesPop CultureTV Shows

Joshua M. Patton is a father, veteran, and writer living in Pittsburgh, PA. The first books he read on his own were comics, and he's loved the medium ever since. He is the greatest star-pilot in the galaxy, a cunning warrior, and a good friend. His book "What I Learned: Stories, Essays, and More" is available in print from Amazon and from all electronic booksellers.

Leave a comment

Related

COMICSMarvelPop Culture
Best Run Ever: Spider-Man: Brand New Day Continues (Spidey Brain Trust Part 2)

Continuing our look at the most ambitious Spider-Man run in Marvel’s history, we go further into Brand New Day. Spider-Man: Death and Dating Writers: Mark Waid, Marc Guggenheim, Dan Slott, and Roger SternArtists: Marcos Martin, Mike McKone, Barry Kitson, and Lee WeeksCollecting issues #578-573 So, this isn’t the strongest volume of the brain trust run, […]

BY Roman Colombo August 2, 2019
COMICSPop Culture
First Graphic Novel Newbery Medal! Jerry Craft’s “New Kid” Breaks Barriers

Winning a Newbery Medal is one of the top honors a writer can receive. Books like The Voyages of Doctor Dolittle, A Wrinkle In Time by Madeleine L’Engle, Bridge to Terabithia by Katherine Paterson, are part of this prestige, nearly-100-year-old list of winners. And finally, in its 98th year, the first graphic novel won a […]

BY Roman Colombo January 30, 2020
MarvelTV Shows
Marvel’s Runaways to Crossover With Cloak and Dagger In Next Season

A new promo for Marvel’s Runaways hit the internet Monday, teasing the promised crossover with Cloak and Dagger. In an interview with Marvel Television head Jeph Loeb, the veteran storyteller revealed that their two teen-focused shows provided a natural avenue for a crossover. This also might be the last chance for Aubrey Joseph and Olivia […]

BY Joshua M. Patton October 1, 2019
Revenge of the Sith Retro Review – The Game

As a child of the mid 90s, I grew up heavily impacted by the Star Wars prequels. I remember attending a birthday party to see The Phantom Menace, having no knowledge there were others released decades ago. I became obsessed, and after seeing The Clone Wars, I was all aboard the hype train for Revenge […]

BY Taylor Bauer February 18, 2020
Best Rebuilds for NBA 2K20 – MyLeague Tips

I’m a huge fan of NBA 2K20, but most of my time is spent in one area of the game. While some work to become dribble gods on MyPark, I stick to MyLeague. Solely, for the the experience of managing a team. Working to rebuild teams on MyLeague is the reason I average over 200 […]

BY Taylor Bauer February 17, 2020
E3 Veteran Geoff Keighley Skipping Conference in 2020

I think one thing I love about video game journalism is getting to talk games. On the best day, covering gaming news involves great reveals, exciting titles, and hopes for my favorite series. On the worst day, I can usually say the downers about gaming journalism involve the industry. Sometimes, profits and sponsors get in […]

BY Taylor Bauer February 17, 2020
Marvel’s Avengers Pre-Order Deals: Where to Get The Best Bonus

Pre-ordering games used to be a way to make sure you had a highly anticipated title as soon as possible. Now, pre-orders are a sort of incentive for extra content and goodies. A fun bonus is usually enough to get me to pre-order a game, and an upcoming Marvel video game fits that bill for […]

BY Taylor Bauer February 14, 2020

Trending

Who is Carnage in the Marvel Universe? – Origins and Powers

In Venom, a final scene shows Woody Harrelson in a hilariously on-the-nose red wig. That was our first look at Cletus Kasady, more well known to some as Carnage. With Spider-Man playing a vital role to the state of the MCU moving forward, we can assume Kasady is going to be a major villain to […]

BY Taylor Bauer February 19, 2020
Disney+ Reveals First Clip of Season 7 of Star Wars: The Clone Wars by Highlighting the Bad Batch

Star Wars fans may eagerly await the next story in the films or season 2 of The Mandalorian. However, the most anticipated new thing is something, well, old. After debuting the release date for Season 7 of Star Wars: The Clone Wars, Disney+ released the first preview clip highlighting the Bad Batch. The title of […]

BY Joshua M. Patton February 19, 2020
Ben Affleck Opens Up About Why He Stopped Being The Batman In New Interview

The Batman is dead, long live the Batman! This is how it is for fans of the caped crusader. Sure, Bruce Wayne may be ageless and eternal in the pages of DC Comics for 80 years, but mere mortals age. Michael Keaton is more like Bruce Wayne in the Batman Beyond series than the character […]

BY Joshua M. Patton February 19, 2020
Alas, Green Arrow and the Canaries Has Not Yet Been Picked Up By the CW, Producer Confirms

For fans of the Arrowverse, specifically those who are sad about the Arrow series finale, Twitter got exciting in the wee hours of the morning. A writer for another site, who did successfully predict Titans being renewed for season 3, dropped what seemed like a seedling of hope. He said that Green Arrow and the […]

BY Joshua M. Patton February 19, 2020