Ad-Supported HBO Max Subscription - New Plan Launching Soon
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An Ad-Supported HBO Max Subscription Is On The Way

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BY April 16, 2022

If you’re itching to try HBO Max but haven’t, then a probable reason is the price. The $15 per month ask is higher than other streaming services. Overall, the content you get on the platform is staggering. Still, if you’re interested in some things but not dying to see them, sitting this service out might not seem so bad. A new ad-supported HBO Max subscription tier aims at bringing in subscribers who want to pay less for the growing library of content. HBO is gearing up for an investor’s call Friday and ahead of the meeting, they released some new info. Among the announcements is the expected date of the ad-supported tier as well as new subscriber targets for the platform.

Details on the Ad-Supported HBO Max Subscription

Ad-Supported HBO Max Subscription Image Credit: HBO Max

First reported by Variety, the ad-supported HBO Max subscription is on the way. The expectation is to launch the new tier in June. The move is going to add to an already massive operating revenue earned by the streaming service. WarnerMedia’s HBO wing is working with about $6.8 billion in revenue and that’s going to climb with the introduction of ad money. Just how much is Warner expecting to grow?

In dollars, the assumption is that profits will double within five years. In terms of subscribers, HBO Max is anticipating hitting 120-150 million subscribers by 2025. These goals count both HBO Max subscribers and traditional HBO subscribers. Back in 2019, they anticipated hitting 75-90 million by that same point. As it stands now, WarnerMedia ended 2020 with around 41.2 million subscribers across HBO Max and traditional HBO. A 10% increase is expected in 2020, putting the subscriber total somewhere around 70 million.

From the day that I wrote my HBO Max app launch-day review, I felt like the service offered great value. The new content is wonderful and we also get a lot of older shows and films to revisit. In short, there’s honestly something here for everyone. The ad tier can help bring that price down to a place others feel the same sense of value. For now, we don’t know what the price of that tier will be.

Overall, everyone has a different sense of value when it comes to these platforms. You can hear some of our staff talk about our favorite services on the Comic Years Podcast episode, Streaming Wars – Which Is The Best Streaming Service?

Featured Image Credit: HBO Max

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Taylor is the Gaming Editor of Comic Years and a lifelong fan of video games. He holds two degrees in Political Communication and wrote a Master's Thesis on resistance movements, race, and the exploitation of college athletes. His wife and two Toy Australian Sheppards keep him sane.


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