The Streaming Wars is one of the most intriguing things to watch in entertainment. Platforms and studios are rushing to the competition, all wanting to get a piece of the cake that Netflix has been devouring for years. Some of the newer platforms, like Disney+, are rising to the top of the ranks. Others, like Quibi, have been left in the dust. But what about the ones that are somewhere in the middle? We have some new data from Comcast that shares just how many subscribers the streamer Peacock has earned.
What Is Going On With Peacock Subscribers, According to Data
The second-quarter earnings call for 2021, held by Comcast (the parent company to NBCUniversal), revealed key information regarding the data of Peacock. This service, which launched in July of 2020, has earned 54 million signups. Additionally, there are 20 million accounts that are active every month. These numbers are far ahead of projections, which would have put them at 35 million subscribers by 2024.
These numbers, which are a huge jump from last quarter’s 42 million subscribers, could partially be due to the streamer finally allowing content to show on Amazon Fire TV. The exclusion was a huge problem for many wannabe subscribers when it was revealed last summer. Other reasons for the success include their upcoming slate of original content and adaptations, like the Vampire Academy series heading to Peacock.
Image via HBO Max.
Compared to other streaming services, Peacock is fighting a good fight. Noisier competitors, like HBO Max, have reached similar numbers. The WarnerMedia streamer, paired with HBO, has 44.2 million domestic subscribers and climbing after its launch in May 2020. Their futures rely on our continued dependence on streaming platforms and the development of new and original content to watch.
Readers, are you surprised to hear the new data for how many subscribers Peacock has? We were. Drop your thoughts in the comments!
Featured image via Peacock/NBCUniversal.