How Orange Is The New Black Kicked Off Original Content

author img
BY July 26, 2019

Before there was Stranger Things, Ozark, or The Umbrella Academy, there was Orange Is The New Black. Considered one of the first of the Netflix Originals (right behind House of Cards and Hemlock Grove), OITNB paved ways for original content on the streaming service. In honor of the seventh and final season’s release on July 26th, let’s talk about how Orange Is The New Black revolutionized original content for popular streaming services, including its home platform, Netflix.

OITNB, An Instant Success

Jenji Kohan created the series in 2013. The story roughly follows the real-life story of Piper Kerman’s memoir. The book, also titled Orange is the New Black: My Year in a Women’s Prison, released in 2010. The idea is watching dramatized, yet honest lives of women spending time in prison for their crimes. The reality of it, based on the memoir, originally appealed to audiences. Though the first season largely focused on Piper, the show broke off to become more about the side characters. As Kohan has said, Piper was her “Trojan Horse” into creating a show that told so many different stories about women from all walks of life.

The show evolved from the day-to-day struggles of a life behind bars, and became about social commentary and prison reform, fighting back against for-profit institutions. The controversial end to season four had a beloved character, Poussey Washington (played by Samira Wiley) accidentally killed by a guard. This death catapulted the show’s message, and the plot became all about the prison revolting. The entire fifth season took place over a few days, following a revolt that forced them into a maximum-security prison in season six. The stakes rise, and somebody has to be blamed for the riots. Tasha/Taystee Jefferson (Danielle Brooks) ends up facing a potential death sentence for her role in inciting the riot. The final season will be dealing with the fallout of her trial.

From Comedy To Social Commentary

What fans loved about OITNB was its ability to portray women from all different backgrounds, cultures, and statuses. Not only was it honest and realistic, but it found hilarity and comedy in even the darkest moments. Sure, the original main character was a privileged white woman. Though, many of the fan favorites end up being the opposite of Piper. No matter how harsh the inmate’s crimes are, the show manages to humanize each character. Audiences see that inmates are still women who deserve to tell their stories. The severity of their crimes doesn’t dictate this. Unfortunately, the narrative of the show can get caught up with so many complex stories. Many fans argued that OITNB failed the Black Lives Matter movement in their portrayal of Poussay’s death.

More criticism for the show arose when an image of the writers’ room released on twitter. Despite a show that prides itself on its cast diversity, the entire room is full of seemingly white writers. This had fans questioning how honest the writing could be, as it was coming from folk who have not personally struggled with the issues that many of the characters deal with, from racism to issues of class.

Orange is the new black writers room
Image via Twitter

A Critical Hit

Despite controversies, the show has always been a huge hit for Netflix. Netflix is quite secretive about their actual viewer data. However, they have confirmed before that OITNB has long been their most-viewed original series. The length of the show is also telling. Lasting seven seasons is much longer than many other original series for the platform. In addition to Netflix data, the show also receives consistently high reviews from critics. Rotten Tomatoes has each season sitting above a 90%, except for season five and six, where most of their controversy comes from.

The Fall Of The Netflix Original

A lot of what helped OITNB work was the “new-ness” of it all. Dropping an entire season of a show at once was still a new concept. It worked for House of Cards, but the political drama had an even smaller niche audience. (And had the biggest fall of them all, especially after Kevin Spacey faced accusations of sexual assault). So, when a comedy-drama that appealed to a wider variety of audiences released, fans flocked to it. 2013 was full of asking your friends if they’ve watched Orange yet, and online platforms like Tumblr were amazed at the diversity. The word of mouth from the show was enough to have people subscribing to Netflix just to watch the show. The first season found itself 12 Emmy nominations, showing awards ceremonies that streaming services came to fight.

Netflix Logo
Image source: Netflix

Despite the huge success that OITNB quickly became, it’s been a struggle from other streaming platforms to outperform. Stranger Things will likely stay the closest competitor for the next best hit. The success repeated with the popularity of the first few Marvel shows. However, quality began to drop, and fans stopped watching. And, despite positive critic reviews, the Marvel shows are now being forced away from the platform. Netflix offers a platform that is likely to renew shows for a second season, but many end after that. This may also be indicative of why many stories go the way of a miniseries, like Maniac, so that they don’t fear cancellation or pressure from Netflix.

The Future Of Original Content On Netflix

With the experimental platform of Netflix, it’s become common to see niche-interests played out in series. Many shows have a very distinct target audience and have accepted that another show may never be as broad-reaching as OITNB. 2019 has seen some mild success in shows like Russian Doll, Sex Education, and The Umbrella Academy. But word of mouth has gone from being series-focused to focusing on the platform as a whole. Instead of talking about a singular show, the narrative has become about the variety of Netflix originals. Perhaps Netflix has begun suffering from putting out too many mediocre shows instead of a smaller number of hits. Because, for every OITNB or Stranger Things, there are a handful of shows that you’ve never heard of, that are canceled almost immediately.

Once Orange is the New Black ends this month, it’s tough to tell if another show will ever take its place. Because of the never-ending Streaming Wars, it may forever be the top-watched show on the platform. After all, it’s not just Netflix on the playing field anymore. Prime Video, Hulu, and others are all releasing their own original content. OITNB has been lucky that it had less to compete with during its rise to the top.

So, readers, will you be watching season seven of Orange is the New Black along with me? And, out of all of the original content on Netflix, what has been your favorite?

Featured image via Netflix.

Pop CultureTV Shows

Leave a comment

Related

TV Shows
Preacher at Comic-Con Brings Laughs and Goodbyes

Preacher is not necessarily a pop culture powerhouse like Game of Thrones. Yet, this show draws from a smaller but equally loyal reader base and found new fans on television. Preacher executive producer Seth Rogen also said the show wouldn’t burn out and die like Game of Thrones. He even went so far to say […]

BY Taylor Bauer July 20, 2019
MarvelMoviesTV Shows
Disney+ Releases Extensive List of What Titles Will Be Available On Day One

Disney+ is almost here, less than 100 days away from launch. The upcoming mega-contender in the streaming wars released the titles that will be available on the service from its first day. Other impressive titles will show up shortly thereafter, though those can be subject to change. The cost will still be around $7 per […]

BY Joshua M. Patton August 4, 2019
Pop Culture
Henry Cavill Still Wants to Play Superman, And He Knows What Story He Wants to Tell

Despite being perhaps the oldest superhero franchise, people still love Superman, a lot. One of those people, it seems, is the actor who portrayed him in three movies for Warner Bros but left the role. Well, thanks to a fan who met and talked with the star, we know that Henry Cavill still wants to […]

BY Joshua M. Patton July 28, 2019
Insomniac Games Officially Acquired by Sony

Sometimes, things that are practically already official become official. Insomniac Games is a developer that is nearly as exclusive to Sony as you can get without a contract. For years, the team developed hits for various iterations of the Playstation. Thanks to an acquisition announced yesterday, Sony officially carries the Spider-Man developer under their Interactive […]

BY Taylor Bauer August 20, 2019
Inside Xbox: News from Gamescom 2019

Gamescom doesn’t have the following that E3 has. In recent years, however, it has grown into a big event for gaming news, trailers, and announcements. There are a lot of things coming from Gamescom 2019, and the Inside Xbox event really set the stage for an exciting week. Let’s break down each big moment in […]

BY Taylor Bauer August 19, 2019
History of Mario – Side Series Games

Mario is a busy dude. He’s constantly fighting off Bowser, and his 7+ kids, as he defends the Mushroom Kingdom from evil. What about his other adventures? It’s obvious that the mainline Mario games are a huge part of the iconic plumber. That being said, what happens in Mario’s other adventures? The History of Mario […]

BY Taylor Bauer August 18, 2019
The History of CD Projekt Red – Games and More

Ask any gaming critic or fan and they’ll tell you they can already foresee next year’s biggest release. Cyberpunk 2077 is going to be the biggest game of 2020. It’s no surprise the company behind The Witcher 3: The Wild Hunt is garnishing so much attention and anticipation. In fact, when the company announced an […]

BY Taylor Bauer August 18, 2019

Trending

Insomniac Games Officially Acquired by Sony

Sometimes, things that are practically already official become official. Insomniac Games is a developer that is nearly as exclusive to Sony as you can get without a contract. For years, the team developed hits for various iterations of the Playstation. Thanks to an acquisition announced yesterday, Sony officially carries the Spider-Man developer under their Interactive […]

BY Taylor Bauer August 20, 2019
BREAKING: Standoff Between Sony and Disney Threatens Spider-Man’s Future in the MCU

For months, fans and insiders alike awaited the news that Sony and Marvel Studios extended their unprecedented deal to share the Spider-Man character. However, news broke on Tuesday that a standoff between Sony and Disney may effectively end Spider-Man’s participation in the Marvel Cinematic Universe. This comes as a shock, with at least one more […]

BY Joshua M. Patton August 20, 2019
‘Arrow’ Star Stephen Amell To Turn Villain For New Wrestling Show ‘Heels’

After playing a superhero for 7 years, Arrow star Stephen Amell will become a villain for the new Wrestling drama ‘Heels’.

BY Shah Shahid August 20, 2019
Kevin Smith Announces New ‘He-Man’ Series As A Netflix Original Anime

The popular 80’s hit He-Man will be returning as a Netfilx original Anime by filmmaker Kevin Smith, tited Masters Of The Universe: Revelation

BY Shah Shahid August 20, 2019