Without a doubt, 2019 has been the year of surpassing movie records. After Avengers: Endgame beat Avatar as the highest-grossing film of all time earlier this year, it’s clear that comic book films are the future of cinema. So, when Joker, featuring the always amazing Joaquin Pheonix released earlier this month, we knew some records were in its future. Well, Joker has now surpassed Deadpool 2 (which grossed $785.05 million after its release in 2018) as the highest-grossing R-rated film of all time. What’s even more impressive is that Joker is still in its first month, and should easily pass $800 million in the near future.
What Makes Joker So Profitable And Deserving Of The Highest Grossing Title?
Image via Warner Bros.
Creating R-rated films can be a risk. It limits potential audience members just by cutting off those underage theatre goers. And some people just don’t have the stomach to brave the potential violence that’s typically held in films rated R. Deadpool featured a similar level of violence as Joker, but plenty of its crude nature comes from its vulgar humor. Instead, Joker uses its dark, gritty portrayal of a budding psychopath to get its r-rating.
When it comes to considering how profitable a film is, it’s not just about the box office numbers. A film can make a ton of money, but it can also cost a ton of money. Joker has the added benefit of only costing an estimated $55-70 million, whereas something like Infinity War had a monster budget of $316 million. As it stands now, Joker is just as profitable for Warner Bros. as Infinity War was for Marvel and Disney. Naturally the Avengers film cost more to make and had to reach a higher box office to make that money back. So, while Joker isn’t close to Infinity War‘s total box office, it made just as much money for its parent studio as the massive 2018 movie did.
Ryan Reynolds Reacts
It’s a tradition in the box office world for previous title owners to pass along the torch. So, Deadpool star and producer Ryan Reynolds had to take notice. Reynolds is well known for being comedic on Twitter, so it was no surprise when he took his chance to use his platform wisely. In his post, he calls out the stars of other r-rated film leads, such as Hugh Jackman, Pennywise from It and Deadpool himself. Phoenix’s Joker dances atop their names on the now infamous stairs that are featured in the movie. Nice move, Reynolds.
R-Rated box office congratulatory posts aren’t like the ones you’re used to… pic.twitter.com/OTy2BqIP4f
— Ryan Reynolds (@VancityReynolds) October 25, 2019
Joker Leads The Future Of The Gritty Comic Book Film
It’s been proven that comic book films can take many forms. From Thor: Ragnarok’s colorful and fun aesthetic to The Dark Knight’s ultimate darkness, we’ve seen it all. Creators like DC and Marvel have so many stories to tell, and heroes and villains to show off. So, the potential for stories is limitless. Joker proves that one-off character studies are wanted. It doesn’t all have to tie into an overarching universe to get people in the theatre seats.
So, are you surprised by how well Joker has been doing at the box office, becoming the highest-grossing R-rated film of all time? And what character would you like to see DC treat to a character study next? Let us know!
Featured image via Warner Bros. Pictures.
Meghan Hale is a graduate student living right outside of Toronto, Canada. She has always been the go-to gal for talking about anything film related and has a frustratingly long list of movie trivia up her sleeve. She is currently working on her first screenplay, as well as a horror novel, with the goal of publishing it while Stephen King is still around to read it.