Ring Fit Adventure Shortage in Japan Sparks Apology from Nintendo

author img
BY November 30, 2019

It seemed a little like a joke at first, but Ring Fit Adventure is a hit. The Nintendo published fitness game for the Switch is huge all over the world. Of course, Japan took to the game quite fondly. Even here in the United States, people are really into this game. Essentially, you track movements and perform body weight exercises which are tracked on-screen. Using a giant ring and a leg strap that holds a controller, you workout in an RPG style adventure. For a lot of people, working out is sort of boring and unfocused. Sports help, but not everyone can go out and play with friends or at a recreation center. So, you can essentially buy this game and get a decent workout in. Everyone in Japan liked the idea. Why is that unfortunate? Nintendo is facing a Ring Fit Adventure shortage, in terrible timing for the holidays.

Ring Fit Adventure Shortage Sparks Official Apology in Japan

ring fit adventure shortage Image Credit: Nintendo

Due to the shortage, the official Nintendo Twitter posted an apology a few days ago for the lack of copies of the game. There are some things at play Western audiences might not understand. So, consider this your brief crash course in the Japanese gaming market.

Keeping Games Stocked in Japan is Tough

For anyone in Japan, video games are a pretty important part of popular media. There are a lot of people who love to play games, whether they be on smartphones or gaming consoles. The interesting thing is that most people playing these games are what you would consider “casual” gamers. That’s more your Mario Kart crowd, and less of the Star Wars: Jedi Fallen Order audience. When something like Ring Fit Adventure comes out, Western audiences sort of question its format. In Japan, the more unique and interactive games get a lot of attention. Because of the popularity of many casually-minded titles, things like the Ring Fit Adventure shortage happen all the time. This, unfortunately , leads to another common problem in Japan.

ring fit adventure shortage Image Credit: Nintendo

Game Shortages Mean Scalpers – A Huge Underground Market for Games in Japan

Because many games fail to stay stocked in Japan, scalping is a huge issue. In the United States, things like sneakers or makeup get bought up for resale all the time. That’s the case in Japan too, but video games also make up a huge underground market. If there’s only going to be 10,000 copies of a game sold, many will run out to buy a few, and sell for a mark-up. It’s unfortunate, and leads to a lot of people either having to miss out on games when the launch, or pay steeper prices.

Once Again, Experimental Game Design like Ring Fit Adventure Pays Off for Nintendo

If you read my original reaction to Ring Fit Adventure, you can tell I wasn’t sold. I still don’t own the game, but I’m more likely to pick it up now that people seem to love it. Nintendo’s shortage is a great sign for the company as it continues to try new things. Think back to the launch of the Wii; everyone wanted in on the gimmick. When done well, experimental game design pays off. Nintendo knows this better than anyone. The company plans to provide major restocks in Japan for Ring Fit Adventure by the New Year. Hopefully everyone can grab the game without feeding the scalpers.

Comic Years is your source for news, reviews, and updates on everything from video games to comic books and pop culture!

Featured Image Credit: Nintendo

GAMINGNintendo

Leave a comment

Related

GAMING
Sims 4 Player Count – Do People Still Play?

Sims 4 is the latest entry in the 20+ year history of the life simulation series. Now over 5 years old, you might think the game is losing its steam. Well, think again. The game is a powerhouse, and if you’re getting the itch to hop back in, now is a great time. The Sims […]

BY Taylor Bauer October 21, 2019
GAMING
The Division 2 Tips and Tricks

The Division 2 is a hit, and much better than the first game. A lot of loot shooters exist today, but none are this much fun to play. In the game, players can explore and do missions at will. Making the right choices can lead to faster leveling up. Rather than grind away at leveling […]

BY Taylor Bauer April 13, 2019
GAMINGNintendo
Super Mario Maker 2 Update – What’s New?

When it comes to popular Nintendo Switch games, Super Mario Maker 2 has been huge. The game is still seeing a ton of players daily, months after its release. The developers at Nintendo working on the game are ready to send more content to the game as well. In an update coming on December 5th, […]

BY Taylor Bauer December 2, 2019
Fortnite Split-Screen Coming to Xbox One and PS4

Fortnite might not be in the news as much as it was a few months ago. Still, the game continues to see a steady player base. With a lot of rumors circulating over what’s next for the battle royale titan, one thing is confirmed. Fortnite split-screen gameplay is coming to the Xbox One and PS4. […]

BY Taylor Bauer December 13, 2019
Jesus Christ Simulator Game Stirs Controversy

There are many things that cause controversy in video games. Firstly, people gawk at the violence in shooters and action titles, blaming it for a ton of bad things in the real world. Secondly, the male-dominated culture of game criticism and development certainly lends itself to heavy criticism. We could go on and on, but […]

BY Taylor Bauer December 12, 2019
New Studio Cloud Chamber Working on Bioshock Title

Developers kill for that moment where gamers know they are playing something special. 2K and the team at Irrational Games/2K Boston hit the nail on the head with 2007’s Bioshock. The game led to two sequels, and some pretty incredible DLC. We haven’t seen a Bioshock game since 2013, but now we’ll be heading back […]

BY Taylor Bauer December 11, 2019
Star Wars Battlefront 2 Celebration Edition is Jam Packed with Content

There’s nothing like a good redemption story. We see it all the time in comic books. A villain suddenly sees the error of their ways, turns good, and we love them for it. We don’t see it as much with video games, and no, I don’t mean characters. If a game is cast aside as […]

BY Taylor Bauer December 4, 2019

Trending

Fortnite Split-Screen Coming to Xbox One and PS4

Fortnite might not be in the news as much as it was a few months ago. Still, the game continues to see a steady player base. With a lot of rumors circulating over what’s next for the battle royale titan, one thing is confirmed. Fortnite split-screen gameplay is coming to the Xbox One and PS4. […]

BY Taylor Bauer December 13, 2019
Keanu Reeves Day Coming 2021! Matrix 4 and John Wick Chapter 4 to Release on the Same Day

Keanu Reeves has been having a bit of a renaissance this year—well, really since the first John Wick movie surprised everyone with just how awesome it was. Keanu avenging his murdered puppy? Move over Citizen Kane. But we really just can’t get enough Keanu now. He had the funniest moments in the Netflix comedy Won’t […]

BY Roman Colombo December 13, 2019
Black Christmas Review: Taking Our Power Back

Last month, there was a mild controversy over director Sophia Takal’s aim with her remake of Black Christmas. One prominent figure in the horror community, for example, seemed to complain that this horror movie came with a message. After all, the classics never did. That, of course, is silly (and that prominent figure took it […]

BY Salomé Gonstad December 13, 2019
The Amazing Adventures Of Kavalier and Clay Optioned For Showtime Series

Michael Chabon’s beloved novel The Amazing Adventures of Kavalier & Clay is coming to Showtime as a limited series. Chabon will serve as showrunner for the series, along with his wife/creative partner Ayelet Waldman. This option is part of a larger deal that the duo has struck with CBS TV Studios. The official synopsis from CBS […]

BY Emily O'Donnell December 13, 2019