This year saw Disney installing some of its newest properties at its iconic theme parks in both Florida and California. Star Wars Galaxy’s Edge is an immersive world. It’s adjacent to the events of the films, populated by actors who are always in character. Attendance at the Star Wars attraction is lower than expected. Yet, Disney still plans a Marvel themed attraction in California. Marvel’s Avengers Campus will debut at the Disney California Adventure Park in the summer of 2020. While not much is yet known about this specific attraction, it does seem Disney will continue with creating a more immersive experience.
The “story” around Marvel’s Avengers Campus at Disney California Adventure Park will focus on the Avengers being in full recruitment mode. Guest of the attraction will be able to take rides and have experiences that set them up to become their own superheroes. Galaxy’s Edge has two rides: Smuggler’s Run and Rise of the Resistance (the latter which only opened recently). The park also has a Star Wars-themed cantina, a droid-building workshop, and a lightsaber building workshop. It appears that Marvel’s Avengers Campus at Disney California Adventure Park will have similar rides and experiences set in Marvel continuity. There will be a Spider-Man ride in a “Web Slinger” vehicle, and Pym Kitchens which involves over-sized or shrunken foods.
Fans will also be able to encounter heroes like Black Widow, Doctor Strange, Ant-Man, and even the Guardians of the Galaxy in the park. Also, there will be a replica of the Avengers headquarters in the park, where fans will be able to see the core Avengers take action.
Why the Marvel’s Avengers Campus at Disney California Adventure Park Might Be More Successful
Image via Disney
Despite the public celebration of Star Wars Galaxy’s Edge, the crowds were not what Disney expected them to be. The turnout was so low, in fact, that 15-year veteran Catherine Powell stepped down after overseeing their opening. Parks attendance was down marginally overall, but Galaxy’s Edge should have boosted it. There are three reasons why it didn’t. The first is that the full experience wasn’t complete, so fans might have been waiting for Rise of the Resistance to open. The second is that the park is not set in a familiar Star Wars location, but rather a whole new area that’s not even seen in the films. And the third is that the cost to attended is very high. You can go to Galaxy’s Edge, spend more than $100, and leave with nothing but memories. Lightsabers and droids, two of the experiences for fans, cost around $100 (or more) each.
The Avengers Campus could face a similar fate. Cost will likely be high for guests, because the whole point is to make money. Yet, by making the attraction Avengers headquarters, it’s a familiar and interesting location people will want to see. Similarly, the attraction can have more of an adaptable or changing narrative. Galaxy’s Edge will forever be set between The Last Jedi and The Rise of Skywalker.
What do you think? Will the Marvel’s Avengers Campus in Disney California Adventure Park be a big hit? Or will it suffer from the same problems as Galaxy’s Edge?
Featured image via Disney
Joshua M. Patton is a father, veteran, and writer living in Pittsburgh, PA. The first books he read on his own were comics, and he's loved the medium ever since. He is the greatest star-pilot in the galaxy, a cunning warrior, and a good friend. His book "What I Learned: Stories, Essays, and More" is available in print from Amazon and from all electronic booksellers.